In 1953 Jack Odell launched Matchbox.

His daughter, Liz Odell, tells the story of how he turned his passion into a thriving business, bringing pleasure to so many children and collectors.

Watch CR Talks to hear and see more. Click the following link.

CR-Talks – The History of Matchbox Toys By Liz Odell – YouTube

Coming bang up to date – a Tesla Roadster is joining the Matchbox range.

What’s more, it is being made from 99 percent recycled materials.

And we hear more electric models are to follow.